First Class Hotel The Seraphine brand is fastly becoming recognised for its boutique feel, where service is really a key feature. Great product. This is a lovely redbrick conversion recently opened as a hotel. The concept is boutique with great attention to detail. The small lobby incorporates the breakfast room and bar area, all is designed in a modern and very pleasant individual style. The rooms vary in size, however on average they are medium, with modern and very pleasant furniture, all with air conditioning and ldc tv screens and tea/coffee making facilities. This modern and stylish converted hotel is located just 500 metres from Hammersmith tube station and the Hammersmith Apollo.