With the working title of ?the smile of my hometown? the hotel is riddled with artistic and graphical interventions, which lead the guests out into the new home town of 25hours and into the favorite spots of the design team ? beyond banks, chocolate and watches. On the one hand, Häberli and 25hours are declaring their love for Zurich, on the other hand, the hotel becomes a three dimensional city guide in the form of decorations, objects and quotes. The interior becomes a mirror of the city. The 25hours Hotel is part of the Zurich West district which is home to the highest building and the largest multiplex cinema in Switzerland, but it's also home to the Zurich Schauspielhaus' off-stage and the University of the Arts. Galleries, small theaters, bars and clubs make Zurich West the cultural melting pot and trend quarter of the city.